I am a strategic + creative thinker responsible for bringing large fortune 500 and fast growing brands and visual identity systems to life. Lead global cross functional teams, in-house and external agency partners, in the development of multi-channel marketing tools to drive acquisition and growth.
I drove the brand launch at Enfusion, managing the branding agency and a team of vendors to execute the brand assets (website, brochures, PPT, BC, letterhead, SWAG, one pagers, banners, booth, environmental, digital and video). Worked with senior leadership team to develop brand architecture and strategy reporting directly to the CMO. Engagement increased on social media platforms by 38% after brand launch and 18% on company website.
I spearheaded a branding/marketing resource space for internal folks to access and planned a three day brand event for the entire company to see the new brand and learn about new marketing material and where to go to find the resources.
Just for Fun
I spent a day in the Bronx teaching Elementary kids Photoshop. My friend and I teamed up and walked the class through how to build a Burger using the program. The kids learned how to use the paint tools as well as setting up and working in layers. We learned what makes a great burger!
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