Guggenheim Partners Website Redesign
The website architecture was sound, but the visuals did not match the innovative spirit of the established brand. I conducted competitive research across news publications, financial organizations, insurance firms and museums to show how design shifts can communicate a more modern approach.
Armed with data and research I identified the design elements that would elevate the current site. Implemented these design shifts throughout the site for a fresh look and feel.
1. Using color photos in the banners using Guggenheim employee in action.
2. Use of shadow and transparency to highlight a solid information architecture.
3. Using the brand color as intentional pops of colors to help with hierarchy on the page.
The Great Reader Series
The suite of bookmarks were designed as individual visual stories illustrating the Professor's lecture themes that work together as a series while still keeping within the Guggenheim brand. The bookmarks were given as gifts to the participants that completed the series.
The lecture series was developed for the management teams at Guggenheim using well known historical texts and events to illustrate leadership styles based on the themes: Leadership & Finding Common Ground, Decision Making, Innovation and Creativity, Risk Taking and Storytelling.
10 Year Mark
Celebrating 10 years of Guggenheim Securities business
