Developed a collection of images for the J.P. Morgan Private Bank to appeal to a larger audience. The bank was tasked with expanding its client base to include high net worth individuals. The images featured the craftsmanship and attention to details of the J.P. Morgan client centers, which also showcased the art and history collections. The curated set of images helped illustrate these characteristics in a more modern way.
Working across the bank I directed all stages of 6 photo shoots around the world in New York, Paris, London, Mexico City and
São Paulo to create a library of images unique to the Private Bank featuring the rich history and beautiful spaces in a fresh way.
São Paulo to create a library of images unique to the Private Bank featuring the rich history and beautiful spaces in a fresh way.
